Student Success Report

Term: Fall 2012 (201310)
Department: Mgmnt- Marketing- & Admin Comm (MMAC)

This report was prepared by the Office of Institutional Research on 22FEB13.
Source: Official Student Enrollment (Type 1), Student Class (Type 2), and Student Degrees (Type 5) files as submitted to the CPE. The table PODS.mst_student_course is used to get grades for each class. These grades are current and come from live data.

Table 1

  Headcount Enrollment   EKU Cumulative GPA
Program Total Fresh Soph Jr Sr Post-Bac Grad Full-Time Part-Time FTE Mean <2.0 2.0-2.49 2.5-2.99 3.0-3.49 >=3.5
* Total 576 160 122 134 157 . 3 483 93 467.7 2.76 8.0% 22.6% 31.6% 25.3% 12.5%
AGS of Pre-Business 7 3 3 1 . . . 4 3 4.5 2.17 42.9% 28.6% 14.3% . 14.3%
BBA in General Business 209 68 41 42 58 . . 163 46 160.9 2.79 8.1% 22.5% 29.2% 27.3% 12.9%
BBA in Management 121 12 33 41 35 . . 104 17 99.7 2.76 6.6% 24.0% 33.1% 26.4% 9.9%
BBA in Marketing 220 72 43 43 62 . . 201 19 189.7 2.75 7.7% 20.9% 35.5% 22.7% 13.2%
BS in Bus & Marketing Teaching 12 3 2 5 2 . . 9 3 9.3 2.72 . 41.7% 8.3% 50.0% .
MBA in Integrated Comm 3 . . . . . 3 1 2 1.8 3.42 . . 33.3% . 66.7%

NOTES:

Headcount Enrollment: Number of Majors by Program and Student Level and Full/Part-Time Status, plus Student FTE (FTE based on credit hours enrolled)
EKU Cumulative GPA: Distribution plus mean by Program
Programs with enrollment less than 3 are excluded.

Table 2

  Degrees UG Retent. (3yr Avg) GR Retent. (3yr Avg) Six-Year Graduation Rate Headcount Enrollment Change % Degrees Awarded Change %
Program Awarded Frsh 1-yr Soph 1-yr Jr 1-yr Sr 1-yr 1st-yr 2nd-yr 3rd-yr Fresh Trans Grad 1-year 5-year 10-year 1-year 5-year 7-year
* Total 95 61.5% 79.4% 78.2% 87.7% . . . 36.1% 46.4% . -2.9% -20.2% 36.5% -12.8% -4.0% -1.0%
AAS in Office Systems/Tech 1 16.7% 26.7% 61.7% 33.3% . . . 0.0% . . -50.0% -90.5% . -80.0% -75.0% .
AGS of Pre-Business 1 . 16.7% . . . . . . . . 133.3% . . . . .
AGS of Office Systems & Tech . . . . . . . . . . . . . . . . .
BBA in General Business 23 55.5% 78.3% 68.6% 85.6% . . . 40.8% 31.6% . -4.1% -32.6% 35.7% -43.9% -32.4% -28.1%
BBA in Management 24 64.2% 84.3% 82.2% 90.7% . . . 16.7% 63.2% . -2.4% -24.8% -21.9% -25.0% -38.5% -7.7%
BBA in Marketing 44 67.1% 80.4% 87.6% 87.9% . . . 42.3% 44.4% . -4.3% 7.3% 100.0% 46.7% 131.6% 29.4%
BS in Bus & Marketing Teaching 2 72.2% 93.3% 83.3% 88.9% . . . 25.0% . . -14.3% -52.0% 300.0% 100.0% -33.3% -50.0%
MBA in Integrated Comm . . . . . . . . . . . . . . . . .

NOTES:

Degrees Awarded: Number of Degrees Awarded by Program - Terms used were Summer 2011(201150), Fall 2011(201210), Spring 2012(201220).
Undergraduate & Graduate Retention (Average of Three Previous Years):
     - Freshman One-Year Retention Rate by Program (first-year to second-year for graduate students): Percent of prior years freshmen in program who returned to EKU for current year.
     - Sophomore One-Year Retention Rate by Program (second-year to third-year for graduate students): Percent of prior years sophomores in program who returned to EKU for current year.
     - Junior One-Year Retention Rate by Program: Percent of prior years juniors in program who returned to EKU for current year.
     - Senior One-Year Retention and Graduation Rates by Program (third-year to graduation for graduate students): Percent of prior years seniors in program who graduated or returned to EKU for current year.
Six-year Graduation Rate: Six Year Graduation Rates of New Freshmen, New Transfers, and New Graduate Students starting in the program.
     - Six-year Graduation Rates - Cohort term Fall 2006(200710) and ending with Spring 2012(201220).
Headcount Enrollment Change: One-, Five- and Ten-Year Changes over time in Headcount Enrollment by Program
Degrees Awarded Change: One-, Five-, and Seven-Year Changes over time in Degrees Awarded by Program

Table 3

Course Number
Enrolled
N used in
Mean GPA
Mean
GPA
DFWU
Rate
* Total 1751 1620 2.66 10.9%
CCT570 3 3 2.67 33.3%
MKT420 8 8 3.13 25.0%
MGT340 68 68 2.04 23.5%
MKT300 159 154 2.40 22.0%
MGT300 160 157 2.34 16.9%
MGT320 44 42 2.29 16.7%
GBU201 50 48 2.33 16.0%
MKT401 7 7 2.71 14.3%
MGT330 29 29 2.90 13.8%
GBU204 194 186 2.91 12.6%
GBU101 41 37 2.89 12.5%
MKT405 16 16 2.56 12.5%
MGT370 113 112 2.44 12.4%
MKT400 18 18 2.17 11.1%
MKT850 9 9 3.22 11.1%
CCT101 31 28 3.50 10.3%
MKT301 80 80 2.61 10.0%
MKT309 10 10 2.90 10.0%
CCT300W 117 114 2.53 9.6%
CCT310 11 11 2.91 9.1%
PGM349D 14 0 . 9.1%
MKT455 12 12 2.75 8.3%
MGT400 13 13 2.00 7.7%
MKT350 14 14 2.64 7.1%
MGT301 101 99 2.91 7.0%
MGT480 15 15 2.87 6.7%
MKT306 20 19 2.79 5.0%
MGT410 21 20 2.90 4.8%
PGM349A 27 0 . 4.0%
CCT750 4 4 4.00 0.0%
CCT770 7 7 3.71 0.0%
GBU349 3 0 . 0.0%
GBU480 90 90 2.76 0.0%
GBU851 14 13 3.15 0.0%
MGT202 25 25 3.24 0.0%
MGT204 11 11 2.55 0.0%
MGT206 14 14 2.50 0.0%
MGT349 3 0 . 0.0%
MGT440 17 17 3.00 0.0%
MGT465 7 7 3.57 0.0%
MGT850 34 34 3.59 0.0%
MKT310 20 20 2.75 0.0%
MKT320 25 25 2.88 0.0%
MKT349 8 0 . 0.0%
MKT370 21 21 2.81 0.0%
PGM349B 8 0 . 0.0%
PGM349C 15 0 . 0.0%
PGM349E 9 0 . 0.0%

NOTES:

Courses Offered: Course Enrollment, Number used in Mean GPA, Mean GPA, and DFW Rate
     - Mean GPA - A, B, C, D, F - Excludes FN
     - DFW - A, B, C, D, F, U, S, P, W - Excludes FN, UN
     - DFW Calculation = Sum(D,F,W,U)/Sum(A,B,C,D,F,W,U,P,S)*100
The terms used to produce this table were Summer 2012(201250), Fall 2012(201310).
Courses with enrollment less than 3 are excluded.